Our Brand

Choofie (baby talk for Two-Three) was launched in 2010 by a mum of two with a mission to create the most incredibly soft, high quality baby blankets on the market.


Choofie blankets certainly are special. The soft fabrics and stylish design have been featured in Vogue, Elle and the biggest parenting magazines. They have also been seen wrapped around some of the most famous celebrity babies in the world. Recently the brand has been commissioned by the Dorchester Collection to design blankets for the Beverly Hills Hotel – one of the most famous hotels in the world.


The blankets retain the softness in the wash, which separates them from most other baby blankets on the market. They are so soft in fact there have been many instances of fathers stealing the baby blankets for themselves – until the mother wrestles it back for the baby. 


Choofie products are made from micro fibre meaning they are hypoallergenic and perfect for children with allergies that can’t cope with wool blankets.


Choofie is excited about building a community that supports mothers and has plans to broaden its product range to include Soft turkish cottons for bibs and hooded towels – little luxuries for the little people in our life so stay tuned. 


For more information on Choofie please contact: info@choofie.com.au